Website design

Branding and Responsive Web

Branding and Responsive Web

Branding and Responsive Web

Aurelia solutions - Branding and Web

My role

My role

My role

Visual designer

Visual designer

Visual designer

Company

Company

Company

Aurelia solutions

Aurelia solutions

Aurelia solutions

Duration

Duration

Duration

3 months

3 months

3 months

Project type

Project type

Project type

Branding and Website

Branding and Website

Branding and Website

Contribution

Contribution

Contribution

Branding work

Branding work

Branding work

Mockups

Mockups

Mockups

High-fidelity Prototype

High-fidelity Prototype

High-fidelity Prototype

Tools

Tools

Tools

Drive

Drive

Drive

Figma

Figma

Figma

Aurelia is a young company that originated in Uruguay, founded by three entrepreneurs with extensive experience in the technology world.

Aurelia is a young company that originated in Uruguay, founded by three entrepreneurs with extensive experience in the technology world.

Project details

Project details

Problem definition

Building a software services startup from scratch. We had to stablish a roadmap to accomplish their desired outcome.

Building a software services startup from scratch. We had to stablish a roadmap to accomplish their desired outcome.

Building a software services startup from scratch. We had to stablish a roadmap to accomplish their desired outcome.

Design criteria

I started by gaining a deep understanding of their desired software services, then developed a cohesive brand identity that encompassed all design elements.

My role

My role involved collaborating on brand development, creating a UI kit system, and designing responsive layouts for various pages throughout the project.

Brand identity

Brand identity

We began by defining the client's brand essence, including values, mission, vision, target audience, and personality.

We began by defining the client's brand essence, including values, mission, vision, target audience, and personality.

Mision

Mision

Mision

They wanted a transformative digital experience that enhance lives and businesses.

They wanted a transformative digital experience that enhance lives and businesses.

They wanted a transformative digital experience that enhance lives and businesses.

Vision

Vision

Vision

Becoming a valuable talent and innovation hub, empowering the team while expanding the reach.

Becoming a valuable talent and innovation hub, empowering the team while expanding the reach.

Becoming a valuable talent and innovation hub, empowering the team while expanding the reach.

Values

Values

Values

Passion, adaptability, social responsibility, and empathy were the main values of the company.

Ideation

Black & White options

Final decision

Design process

Design process

We established experience values, designed wireframes and a UI kit, and developed the final product.

Wireframes

UI Kit

Final design

Final design

Location

Montevideo - Uruguay

Time Zone GMT-3

Location

Montevideo - Uruguay

Time Zone GMT-3

Location

Montevideo - Uruguay

Time Zone GMT-3